Slow page loading speed is one of the main reasons why your website is not getting the hits it deserves.
As audience attention is at an all-time low, here are some top tips to speed up your site to make sure your visitors stick around.
1. Decrease the Actual Size of Your Website
If your website loads slower than three seconds, people are likely to abandon it even before the homepage loads. Using the wrong format for your images can easily bloat your website, and ruin an otherwise great browsing experience.
Over 70% of mobile web pages are over 1MB, and 12% are over 4MB! Keep in mind that it takes seven seconds to download 1.5MB on a good 3G connection. The best practice is to keep each page under 0.5MB.
Learn the difference between JPG, PNG, and GIF, and make sure you’re using the resolution that you need.
According to GlobalStats, these are the most used screen resolutions for 2018:
- 22.55% use a resolution of 360 x 640 (mobile)
- 11.73% use a resolution of 1366 x 768
- 8.26% use a resolution of 1920 x 1080
- 4.91% use a resolution of 375 x 667 (mobile)
- 2.94% use a resolution of 1440 x 900
This is over 50% of all users, so consider this when you add photos to your website.
2. Design Your Website for Mobile
According to research done by Google last year on mobile page speed:
The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of mobile site visitors leave a page that takes longer than three seconds to load. That’s a big problem.
Over 75% of mobile sites take 10 seconds or more to load over 3G. Well over half of all traffic is via mobile devices, and this is not likely to go down. So keep a small website footprint to make mobile internet users happy, and make sure they stick around!
If you use a CMS like WordPress, Joomla, or Drupal, there are plugins to help make your website more mobile-friendly.
Alternatively, you can use tools like bMobilized or Duda Mobile to convert your desktop website to mobile. That said, it’s often best to design a separate website to ensure the best experience for your mobile users.
Whichever route you decide to go down, make sure your mobile website is a lightweight option.And try to keep under the 0.5MB recommendation per page.